Built because we needed it too
FinTarget started as a personal project — a better way to track investments, super, and spending without five different apps. It grew into something we wanted to share.
Financial clarity for everyday Australians
Most people have a rough idea of what's in their bank account, but no real view of their financial position. They don't know their net worth, their monthly cash flow, or how their investments are actually performing against their goals.
We built FinTarget to fix that. Not a robo-advisor, not a budgeting app that nags you — just a clean, fast dashboard that shows you the truth about your money.
We believe that financial clarity is a right, not a luxury reserved for people who can afford a financial planner. FinTarget puts that clarity in your pocket, for free.
Portfolio, income, expenses, dividends, superannuation, and analytics — all connected, all in real time, all in one place.
How we got here
The idea
Frustrated with juggling spreadsheets, brokerage apps, and bank statements, we started building a unified dashboard for personal finance.
Portfolio module
The first feature shipped: real-time portfolio tracking with live prices, P&L, and weightage charts.
Full platform
Income, expenses, superannuation, trades, and dividend tracking modules launched. Multi-currency support expanded to 7 currencies.
FinTarget goes live
Public launch. Email flows, admin tools, CSV imports, dividend tracking with franking credits, and a polished marketing site — FinTarget is ready for real users.
Global exchanges & Analytics
NYSE/NASDAQ, LSE, TSX, and Euronext support added alongside portfolio sharing and stock splits. The Analytics module launched with the Net Worth Over Time chart powered by daily portfolio snapshots.
What we stand for
The principles that guide every decision we make building FinTarget.
Clarity over complexity
Financial software has a reputation for being complicated. We reject that. Every feature in FinTarget is designed to be immediately useful, without a learning curve.
Speed matters
Checking your net worth or logging an expense should take seconds, not minutes. We obsess over performance and friction-free interactions so you actually use the app.
Built with care
Every screen has been thought through. We care about the details — the typography, the spacing, the way numbers animate, the colour of a gain vs a loss.
Australian first, globally aware
We built this for the Australian financial context — superannuation, financial years, AUD, ASX stocks, franking credits. And with 7-currency support, it works just as well wherever your money lives.
Privacy by default
Your financial data is sensitive. We use row-level security to ensure your data is only ever accessible to you — no exceptions.
Real people, real money
FinTarget isn't for hedge funds or financial advisors. It's for people managing their own money who want a clear picture without hiring a professional.
Ready to get started?
Join FinTarget and get a crystal-clear view of your financial life — completely free.
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